Planning Resources

As we get into the season of setting tuition, finalizing aid policies, tweeking strategic plans, and prognosticating about enrollment, it's handy to have a reference library.

Some of these links have been cited before, but I wanted to put them all in one place. I will likely add to them without bothering to add "update" to the post, to make this a reference page of sorts. If you have a good one, please forward it.

Strategic planning:

• Six Essentials—and Six Common Mistakes—in Cabinet-Level Strategic Enrollment Planning
• NACUBO Benchmarking tool
• IPEDS Peer Comparison Tool
• NACUBO Financial Services Benchmarking Survey
  

Retention/Success:

• Noel-Levitz: 2009 Student Retention Practices and Strategies at Four-Year and Two-Year Institutions
• The Pell Institute: Publications on Opportunity and Successful Strategies
  

Recruitment:

• 2009 Student Recruitment Practices and Strategies at Four-Year and Two-Year Institutions
• Lawlor Group: The Year in Review College Admissions Averts a Crisis
• Lawlor Group: When Market Conditions and Public Perception Collide A Looming Crisis
  for Higher Education
• NACUBO:New Survey Predicts Enrollment Will Hold Steady at Independent Institutions
• Applywise.com: New Survey Indicates that College Bound Teens Will be Particularly Hard Hit by Economic Crisis
• IBM and Marist Survey Shows U.S. College Students Want Technology Skills to Compete for Jobs
• Index of whitepapers at Education Dynamics (requires free sign-up to download papers)
• 2009 Report on the Impact of the Economy On College Enrollment
• Index to SEM Works white papers
  

Pricing:

• Admission, Tuition, and Financial Aid Policies in the Market for Higher Education
• Research Tools to Guide Tuition and Financial Aid Decisions
• Overcoming price sensitivity … Means marketing affordability, and it's what every IHE needs to do - On The Money
• College Board: Trends in College Pricing 2009

Financial Aid:

• College Board: Trends in Student Aid
• Noel-Levitz: 2009 Discounting Report
• 2007 NACUBO Tuition Discounting Study Summary Results
  

Web Strategy:

• Scrolling Toward Enrollment Web Site Content and the E-Expectations of College-Bound Seniors
• Web Content Management Systems